Dec 14, 2022
Sawyer Hemsley is the
co-founder and CBO of Crumbl Franchising, America’s fastest-growing
gourmet cookie company. Originally from Preston, Idaho, Sawyer
didn’t venture far for his degree in marketing at Utah State.
After graduating,
Sawyer was a marketing assistant of On Advertising, an advertising
agency in Preston but left in 2017 to start Crumbl, the first of
many projects. Since then, he's founded Hemsley Ventures, a
forward-thinking, values-driven investing group that uplifts brands
to become new-nostalgic favorites through capital, community, and
strategic brand positioning. His projects include Polar Bear Eats,
Peach Grove House, and Hemsley Ranch with big visions for more in
2023.
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In today's
episode, we cover:
- Meet Sawyer, Crumbl, and his origin story
- Growing up in a small town and giving back to your community
- How Sawyer and Michelle got connected
- Peach Grove House: the vision and future goals
- How Sawyer ties in nostalgia when building a brand
- Creating Hemsley Ventures
- Allowing brands to adapt over time
- Buying Polar Bear and drumming up the hype
- Sawyer's latest project: Hemsley Ranch
- Initiatives that Sawyer's working on
- How branding shapes our experience
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RESOURCES:
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Guest
info:
For more on Sawyer and
his entrepreneurial journey, you can follow him at @sawyerhemsley on all
social platforms, and to follow all fun projects and brands, follow
@hemsleyventures.
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WORK WITH MKW CREATIVE CO.
Connect on social with
Michelle at:
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