Jul 28, 2020
In this episode, Michelle explains the best practices to defining your brand identity, and she goes in detail, describing the four pillars to follow: Define, Design, Build, and Grow. She also explains the importance of getting first clarity on your ideal client Avatar as much detail as possible and how that will help...
Jul 21, 2020
In this week's desIGn Live, Michelle got to interview Allison Sugahara from Polygon Market! She owns this creative agency alongside her husband; however, this episode is about something that concerns us all, the BLM movement.
They've talked about how to take action moving forward, how it's an
excellent time to...
Jul 14, 2020
In this week’s desIGn Live, Michelle got to interview Julia Stanton of Design by JRS! Julia offers branding and other graphic design services, a conscious design having sustainability in mind.
They’ve talked about the different ways you can implement sustainability as a designer and as a person, how to bring...
Jul 14, 2020
In this episode Michelle talks about what is a Brand Designer.
She answers the main questions she gets asked regarding this matter: What is a brand? What does a brand designer do? What's the difference between a logo designer and a brand designer? What should you look for in a brand designer? How do you find a...
Jul 14, 2020
In this desIGn Live, Michelle got to interview Lauren Braier of Elby Creative! Lauren is a self-defined “hobby collector” and we got to talk about how being multi-passionate makes you a better designer. In Elby Creative they specialize in branding and packaging design. They love working with passionate and...