Nov 1, 2022
If you've ever
considered event marketing or are just starting out–this one is for
you!
The San Diego Open was
undoubtedly one of the biggest projects I've ever worked on. From
branding to social and on-site content creation over the course of
two tournaments, it really flexed my creative muscles.
On today's episode, we
welcome back Katharine LiMandri, who also worked on the project and
was the one who brought us on. In today's total recap, Katharine
and I share how we approached this huge event, what learned and
what we'd do differently another time.
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In today's
episode, we cover:
- Katharine's side of the story: how she got on and how she brought on MKW Creative Co.
- Everything we worked on for the project and how we were flexible to sudden changes in roles
- Marketing tennis to appeal to a younger crowd and making it more accessible
- Things we'd both ask before starting another project like this
- How much of a GAME-CHANGER Canva is
- Which tools we used
- The benefits of a sprint–walk approach to social media
- Our social media goals and the results
- Breaking down social media and video analytics
- Advice to event marketers
- Ideas we had but didn't get to use and how to engage people at events creatively
- Recap of both tournaments
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RESOURCES:
- KMA Canva Sprint Day - 1:1 Design Intensive
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Guest
info:
For more on Katharine
LiMandri, you can find her @katharinelimandri on Instagram.
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WORK WITH MKW CREATIVE CO.
Connect on social with
Michelle at:
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Did you know that the
fuel of the POD and the KMA Team runs on coffee? ;) If you love the
content shared in the KMA podcast, you're welcome to invite us to a
cup of coffee any time - Buy Me a Coffee!
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This episode of the
Kiss My Aesthetic Podcast is brought to you by Audible. Get your
first month free at www.audible.com/kma.