Mar 28, 2023
"What's in a
name?"
Well, we're here with
expert brand & product namer Alex Koktsidis to answer just
that!
On today's episode,
Alex and Michelle dive into the importance of words—from how they
sound to their connotations to even creating new words with your
brand in mind.
Alex Koktsidis is a
brand and product namer from Boston, Mass., with a background in
journalism and copywriting and a decade of professional writing
experience. She’s written ad copy and content for all kinds of
businesses, and loves looking for ways to connect with audiences
through words and ideas. She started Zeppelin Naming Consultancy to
help brands become unstuck when it comes to naming and to
supercharge their naming journey. She loves books, travel, and big
ideas.
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In today's
episode, we cover the following:
- Alex's origin story
- Her process for creating a brand's name
- Don't get discouraged if the name you wanted is in use
- A name isn't everything
- The sound of words
- How Alex helps to organize brands with several offerings
- Choosing a name that tells a story
- Brand guardrails aren't limiting—they're liberating
- Alex's ins and outs for 2023
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RESOURCES:
- Episode 029: Writing Better Brand Copy with Emma Givens
- Episode 048: Branding a Brand Family
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Guest
info:
For more on Alex and
Zeppelin Naming Consultancy, you can follow them on Instagram
@zeppelinnaming or visit their website
zeppelinnaming.com.
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WORK WITH MKW CREATIVE CO.
Connect on social with
Michelle at:
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Did you know that the
fuel of the POD and the KMA Team runs on coffee? ;) If you love the
content shared in the KMA podcast, you're welcome to invite us to a
cup of coffee any time - Buy Me a Coffee!
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This episode of the
Kiss My Aesthetic Podcast is brought to you by Audible. Get your
first month free at www.audible.com/kma.
This episode was
edited by Berta Wired
Theme music by:
Eliza Rosevera and
Nathan Menard