Dec 5, 2023
Are you an
entrepreneur considering to start a podcast? Take inspo from
today's guest, Erika Altes, of Whiskey and Lace. From launching a
successful podcast to navigating sponsorship opportunities and
creating engaging content, Michelle and Erika dive into podcasting
and entrepreneurship. You'll hear candid takes on sharing personal
stories, launch day nerves, and how to use podcasting to widen the
depth of your brand.
Erika Altes is a wine
country lifestyle blogger who isn’t afraid to tell it like it is.
She is known for her love of lip-syncing Celine Dion, doing a
series called Wine Wednesday and Sunday suppers on her Instagram
stories, and tends to use the f-bomb as a sentence enhancer. She
recently launched her podcast, Whiskey and Lace, where she takes
her followers on an even deeper experience like they haven’t seen
from her before!
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In today's
episode, we cover the following:
- How Erika got into podcasting
- Setting intentions for your podcast
- The benefits of dividing a podcast series into seasons
- What creating a podcast with MKW Creative Co. & Berta Wired was like
- Erika's experience of launch day
- Sharing personal opinions online
- The power of podcast ads
- How podcast episodes are evergreen and perfect for repurposing content
- How podcast charts work
- Launching merch and how it's an extension of her brand
- Envisioning events in future years
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RESOURCES:
- Listen to the Whiskey and Lace podcast!
- Episode 118: How to Pitch
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Guest
info:
To follow Erika's
dynamic content, you can follow her on Instagram and TikTok @WhiskeyAndLace, or visit her
website whiskeyandlaceblog.com.
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WORK WITH MKW CREATIVE CO.
Connect on social with
Michelle at:
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Did you know that the
fuel of the POD and the KMA Team runs on coffee? ;) If you love the
content shared in the KMA podcast, you're welcome to invite us to a
cup of coffee any time - Buy Me a Coffee!
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This episode of the
Kiss My Aesthetic Podcast is brought to you by Audible. Get your
first month free at www.audible.com/kma.
This episode was
edited by Berta Wired
Theme music by:
Eliza Rosevera and
Nathan Menard