Dec 19, 2023
Get ready for some
juicy marketing insights and candid conversations about the ins and
outs of building a lifestyle brand. Today, Michelle is joined by
digital marketing strategist Whitney Eckis. Whitney shares her
entrepreneurial journey, from building her marketing agency to
acquiring and growing successful lifestyle and beverage brands like
Get Supr and Mela Water. From navigating the complexities of the
startup space to the evolution of social media and the future of
consumer goods, you'll want to grab your favorite beverage and dive
in.
Whitney Eckis started
her career perfecting the practices of growing brands and
businesses in the digital space. At the vibrant age of 22, she
became the Founder and CEO of Eckis Marketing. Under Whitney’s
leadership, Eckis Marketing has elevated brands such as Better
Brand, DREAM POPS, Fody Foods, Sonix Accessories, and Marriott +
Hilton. Her work has been featured in Bloomberg, Entrepreneur,
ESPN Radio, Forbes, Modern Luxury, USA Today, and Yahoo
Business, and she has been a finalist nominee for the San
Diego Woman of the Year award in both 2021 and 2022. After
scaling her agency to being one of Southern California’s top
creative social agencies, she was diagnosed with severe anxiety
disorder and depression. Shortly after, she launched her first CPG
brand, Get Supr, an
instant coffee brand fused with hemp so good you won’t believe it’s
instant!
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In today's
episode, we cover the following:
- How Whitney started her marketing agency
- Brands that are killing it in the marketing game
- Her experiences in being a founder for Get Supr and an investor for brands like Mela Water
- Common misconceptions about marketing and launching
- The entrepreneur's journey to brand success
- Marketing forecasts in person and on social media
- Whitney's 30th birthday recap
- Whitney's favorite recent projects
- Whitney's advice to consumer brands launching their company
- The value of having a strong social network (even when you're established!)
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RESOURCES:
- Get 15% off your purchase of Get Supr Coffee with the code UNDERTHEINFLUENCE15
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Guest
info:
To learn more about
Whitney and her fantastic business growth and marketing insights,
follow her on Instagram and TikTok @WhitneyEckis, or visit her
website EckisMarketing.com.
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WORK WITH MKW CREATIVE CO.
Connect on social with
Michelle at:
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Did you know that the
fuel of the POD and the KMA Team runs on coffee? ;) If you love the
content shared in the KMA podcast, you're welcome to invite us to a
cup of coffee any time - Buy Me a Coffee!
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This episode of the
Kiss My Aesthetic Podcast is brought to you by Audible. Get your
first month free at www.audible.com/kma.
This episode was
edited by Berta Wired
Theme music by:
Eliza Rosevera and
Nathan Menard